DPIFS

Close

Vaswani Chambers, 1st Floor, 264–265, Dr. Annie Besant Road, Municipal Colony, Worli,
Mumbai – 400025

+91 97699 97166

info@dpifss.com

Contacts

Vaswani Chambers, 1st Floor, 264–265, Dr. Annie Besant Road, Municipal Colony, Worli,
Mumbai – 400025

Smart Traffic Time System (STTS)

Artificial Intelligence

Brief & Solution Description

The Smart Traffic Time System (STTS) is a patented, intelligent, signal-synchronized public information platform engineered to operate in complete alignment with live traffic signal phases. Unlike conventional roadside digital billboards that risk distracting moving vehicles, STTS activates only when vehicles are stationary at a red signal. By directly integrating with the traffic controller, the system reads real-time signal data (Red / Amber / Green) and ensures that the digital display remains OFF during the green phase, eliminating driver distraction and maintaining strict traffic safety compliance.

When the signal turns red, the STTS screen activates automatically and synchronizes with the red-phase countdown timer. This creates a controlled, predictable engagement window during which motorists and commuters are naturally attentive and stationary. As soon as the signal transitions back to green, the screen immediately turns OFF, preserving road discipline and ensuring zero interference with active traffic movement.

Watch_video Watch_video

Seamless steps to success

From a behavioral perspective, signal waiting time presents a uniquely captive attention environment. Urban traffic studies indicate that average red-light waiting times range between 45 to 120 seconds in major city intersections. Research in out-of-home (OOH) advertising suggests that stationary audiences demonstrate 2–3x higher message recall rates compared to audiences exposed to content while in motion. Additionally, digital screen engagement during paused moments can achieve up to 85% visual attention capture, particularly when placed within direct driver sightlines.

From a behavioral perspective, signal waiting time presents a uniquely captive attention environment. Urban traffic studies indicate that average red-light waiting times range between 45 to 120 seconds in major city intersections. Research in out-of-home (OOH) advertising suggests that stationary audiences demonstrate 2–3x higher message recall rates compared to audiences exposed to content while in motion. Additionally, digital screen engagement during paused moments can achieve up to 85% visual attention capture, particularly when placed within direct driver sightlines.

This makes STTS an exceptionally effective platform for:

  • Government advisories and emergency alerts
  • Public health announcements and civic campaigns
  • Traffic safety awareness messaging
  • Real-time city updates
  • Strategically placed advertisements

By combining intelligent activation logic with behavioral attention science, STTS transforms traffic junctions into compliant, high-impact communication nodes. It enhances public information dissemination while simultaneously unlocking monetization opportunities under BOT-based smart infrastructure models, without compromising safety or requiring upfront government capital expenditure.

Artificial Intelligence involves creating computer systems capable of performing tasks that usually require human intelligence. This includes developing algorithms and models that allow machines to learn, reason, and perceive effectively.Adam Peterson

Essential results and achievements

Data lies at the heart of neural networks, and our services start with understanding your unique data landscape. We work closely with you to identify and collect relevant data sources, ensuring that your neural network models are built on a solid foundation. Our data scientists employ cutting-edge techniques to preprocess and clean the data, making it ready for training the neural network models.

  • Pacific hake false trevally queen parrotfish black
  • Prickleback moss revally queen parrotfish black
  • Queen parrotfish black prickleback moss pacific
  • Hake false trevally queen
Savings in cost on video
production
0 %
Increase in learning
0 +